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About Us
ABOUT US
The Greenhead Mafia Family
At DW Outdoors and Greenhead Mafia Apparel, our strength comes from the people—and the dog—behind the brand. Together, our founders and their loyal companion embody the tradition, grit, and heart of waterfowl hunting.
Why We’re Different
Together, Isaac,Brad and Drake embody the spirit of DW Outdoors and Greenhead Mafia Apparel:
- Authenticity– Gear designed by hunters, for hunters.
- Community– A brand that connects waterfowlers across generations.
- Conservation– Protecting the outdoors we love for the next season and the next generation.
- Lifestyle– Apparel that celebrates the grit, tradition, and camaraderie of the hunt.
Isaac Drake
CEO & Co-Founder
Isaac brings over 15 years of hunting experience, with 8 years dedicated to duck hunting. His vision drives our mission to honor the heritage of waterfowl hunting while protecting its future.
Brad Wise
President & Co-Founder
With more than 25 years of duck hunting experience, Brad blends leadership and passion with a lifelong commitment to conservation. His guidance ensures our brand is more than apparel—it’s a lifestyle.
Drake
The Heart of Greenhead Mafia
Drake, our chocolate Labrador, is more than a hunting dog—he’s family. With over 1,200 successful retrieves, he represents loyalty, skill, and the bond that makes every hunt unforgettable.
Together, Isaac,Brad and Drake embody the spirit of DW Outdoors and Greenhead Mafia Apparel:
- Authenticity– Gear designed by hunters, for hunters.
- Community– A brand that connects waterfowlers across generations.
- Conservation– Protecting the outdoors we love for the next season and the next generation.
- Lifestyle– Apparel that celebrates the grit, tradition, and camaraderie of the hunt.
